Erik Sherman writes:
Against a backdrop of years of vigilance in protecting consumer privacy, a newly public Amazon Patent application raises a wide range of privacy concerns. The Patent Pending envisions making gift recommendations to strangers, leveraging Amazon’s legendary database of consumer data. It speaks of using third-party databases, in addition to its own, to suggest gift ideas for–in an example the Patent Pending actually uses–”single Protestant Asian women between the ages of 25 and 35 with disposable incomes greater than $50,000.”
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