The European Parliament has asked the European Commission to come up with plans to control online advertising more closely; give internet users more control of their privacy; and stop companies publishing advertising masquerading as opinion.
It has asked the Commission to introduce rules that force companies to be more up front about behavioural advertising; that give internet users rights to opt out of advertising; and that create a labelling system indicating whether sites respect users’ privacy.
The Parliament adopted a Resolution on the impact of advertising on consumer behaviour in which it expressed serious reservations about the use of sophisticated technologies in advertising systems to track users’ activity.
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