Peter Fleischer writes:
Privacy professionals are often asked how to change or update a Privacy Policy. There are really just two basic choices: openly or quietly.
[…]
When Google announced its changes, Microsoft launched a worldwide PR campaign to discredit Google. So, it is striking that Microsoft quietly made similar changes to its privacy policies that it so loudly criticized Google for making. After Microsoft took out full-page newspaper ads to criticize Google for its changes, did Microsoft take out similar full-page ads to inform its users of the changes Microsoft was making? Nope. And “almost no one noticed” Microsoft’s changes, as The New York Times reported.
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