I had noted the news on this last week, but Joe Cadillic provides additional details and commentary:
Employees within the Secret Service’s Office of Government and Public Affairs will be using the new system, agency officials said.
Here is a full list of the software’s required functions:
- Real-time stream analysis;
- Customizable, keyword search features;
- Sentiment analysis;
- Trend analysis;
- Audience segmentation;
- Geographic segmentation; (they know exactly where you are)
- Qualitative, data visualization representations (heat maps, charts, graphs, etc.);
- Multiple user access;
- Functionality to have read-only users;
- Access to historical twitter data;
- Influencer identification; (how many hits or visitors read your social media posts etc.)
- Standard web browser access with login credentials;
- User level permissions;
- Compatibility with Internet Explorer 8;
- Section 508 compliant;
- Ability to detect sarcasm and false positives;
- Functionality to send notifications to users;
- Functionality to analyze data over a given period of time; (they know your history)
- Ability to quantify the agency’s social media outreach/footprint;
- Vendor-provided training and technical/customer support;
- Ability to create custom reports without involving IT specialists; and
- Ability to search online content in multiple languages.
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