Deborah M. Lodge of Squire Patton Boggs (US) LLP reminds us all:
A recent Federal Trade Commission (FTC) settlement is a reminder that companies should make sure that they live up to their privacy policies and that their opt-out procedures work as promised. If not, the FTC is likely to claim that the company violated Section 5 of the FTC Act by engaging in unfair and deceptive practices.
That is what happened to Turn Inc., a digital media company that provides targeted digital advertisements to consumers.
Read more on National Law Review.