Joe Cadillic writes:
Law enforcement and more than one hundred colleges and universities have convinced their students to download ‘public safety’ apps that send tips to police in real-time.
The apps go by names like ‘LiveSafe’ and ‘SafeTrek’ and their selling point is, helping students feel safe.
These apps use GPS technology which allows law enforcement to monitor a students’ location in real-time.
As you will see from the videos below, playing to one’s fear of crime and terrorism is a great marketing ploy.
Read more on MassPrivateI.