Brian X. Chen and Daisuke Wakabayashi report:
The internet industry shuddered last year when Apple introduced privacy measures for the iPhone that threatened to upend online tracking and cripple digital advertising. Google pledged similar privacy actions.
[…]
Now tracking has shifted to what is known as “first party” tracking. With this method, people are not being trailed from app to app or site to site. But companies are still gathering information on what people are doing on their specific site or app, with users’ consent. This kind of tracking, which companies have practiced for years, is growing.
Read more at The New York Times.