Associated Press reports:
The European Union’s top court has said social media company Meta cannot use public information about a user’s sexual orientation obtained outside its platforms for personalised advertising under the bloc’s strict data privacy rules.
The decision from the Court of Justice of the European Union in Luxembourg is a victory for Austrian privacy activist Max Schrems, who has been a thorn in the side of Big Tech companies over their compliance with the 27-nation bloc’s data privacy rules.
The EU court issued its ruling after Austria’s supreme court asked for guidance in Mr Schrems’ case on how to apply the privacy rules, known as the General Data Protection Regulation (GDPR).
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