Jodi Harris reports:
EXelate Media, a start-up that collects and sells web data on consumers, is set to announce a partnership with Nielsen to merge data that may help provide advertisers with more detailed profiles of consumers. But some regulators are voicing concerns that linking web-surfing habits with personal data crosses a major privacy line, according to The Wall Street Journal (subscription required).
[…]
Though eXelate claims its data can’t be traced to individual consumers, and Nielsen strips out consumers’ personally identifying information, the powerful targeting combination has come under fire before, and was a factor in the FTC’s probe of DoubleClick in 2000.
Read more on iMediaConnection