Tanzina Vega reports:
As the debate around online privacy and advertiser access to users’ data continues, a group of the advertising industry’s largest trade organizations was to announce on Monday the details of a self-regulatory program that would allow users to opt out of being tracked by its member organizations.
The program provides details on how companies can adopt some of the principles for conducting online behavioral advertising outlined in a report released last July.
[…]
The program would affect the 5,000 companies that are represented by the trade organizations, which include the American Association of Advertising Agencies, the American Advertising Federation, theAssociation of National Advertisers, the Direct Marketing Associationand the Interactive Advertising Bureau, with additional support from the Council of Better Business Bureaus.
Read more in the New York Times.