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Advertising Devices Used for Profiling Require French DPA’s Prior Approval

Posted on October 8, 2010 by pogowasright.org

Hunton & Williams’ blog is a good resource for keeping current on foreign rulings or policies impacting privacy.

On October 4, 2010, the French Data Protection Authority (the “CNIL”) stated in a press release that a recently enacted environmental law (Act No. 2010-788 of July 12, 2010, known as “Grenelle II”) expands the CNIL’s authority to regulate devices used to measure the viewership of advertisements in public places like shopping malls, train stations and airports.  Grenelle II introduces a new provision under Article L. 581-9 of the French Environmental Code, which states: “Any system that automatically measures the audience of an advertising device or which analyzes the typology or behavior of individuals passing within the vicinity of such advertising device requires prior approval of the CNIL.”

Read more on Hunton & Williams Privacy and Information Security Law Blog.

Via @EUdiscovery

Category: BusinessNon-U.S.

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