Not only do they not even try to obtain your consent, they don’t even tell you you’re under surveillance.
Sarah Rieger reports:
At least two Calgary malls are using facial recognition technology to track shoppers’ ages and genders without first notifying them or obtaining their explicit consent.
A visitor to Chinook Centre in south Calgary spotted a browser window that had seemingly accidentally been left open on one of the mall’s directories, exposing facial-recognition software that was running in the background of the digital map. They took a photo and posted it to the social networking site Reddit on Tuesday.
The mall’s parent company, Cadillac Fairview, said the software, which they began using in June, counts people who use the directory and predicts their approximate age and gender, but does not record or store any photos or video from the directory cameras.
Read more on CBC.
Thanks to Joe Cadillic for sending in this link.