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Capitalizing on Privacy Practices – Study Indicates Consumers Will Pay for Privacy

Posted on July 14, 2011July 2, 2025 by Dissent

Nicole Friess writes:

Consumers are more likely to purchase products from online retailers who are protective of consumer privacy, according to researchers at Carnegie Mellon University. The study, entitled “The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study” found that the availability and accessibility of information regarding online retailers’ privacy practices can affect consumers’ decisions to purchase products online.

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