Joe Mullin reports: … Of the top 2,500 sites, 63 percent of them promise that they generally don’t share data, another 10 percent don’t share data for marketing purposes (apple.com falls into this category), and about 8 percent don’t collect personal data at all. That leaves 20 percent of sites that make no promise about whether…
Category: Business
Big Data Is Not the New Oil
Jer Thorp writes: Every 14 minutes, somewhere in the world, an ad exec strides on stage with the same breathless declaration: “Data is the new oil!” It’s exciting stuff for marketing types, and it’s an easy equation: big data equals big oil, equals big profits. It must be a helpful metaphor to frame something that…
Markey, Barton Invite Data Brokers, FTC, Privacy Advocates to Bi-Partisan Congressional Briefing
Just received this press release: WASHINGTON, D.C. – Co-Chairmen of the Congressional Bi-Partisan Privacy Caucus, Congressmen Edward J. Markey (D-Mass.) and Joe Barton, (R-Texas) todayinvited nine major data brokers, along with the Direct Marketing Association, to participate in a December 13 Caucus briefing. The purpose of the briefing is to inform Members and the public…
Magazines illegally sold Michigan subscribers’ personal information, lawsuits claim
Gary Ridley reports: Did your subscription to People, Sports Illustrated, Time or other magazines give their publishers the right to sell your personal information? A series of federal lawsuits claim that’s what happening and want it to stop. Three class-action lawsuits on the dockets of federal courts in Flint and Detroit accuse a number of…