A press release from IAB: The Interactive Advertising Bureau (IAB) is issuing its full support for the Digital Advertising Alliance’s (DAA) position against machine-driven “do-not-track” (DNT) browser standards, because they restrict consumer control and freedom of choice. The announcement comes on the heels of a just-released DAA statement opposing the DNT settings automatically imposed on…
Category: Business
Article: Privacy and Modern Advertising: Most US Internet Users Want ‘Do Not Track’ to Stop Collection of Data about their Online Activities
Chris Hoofnagle, Jennifer Urban, and Su Li presented a paper at the Amsterdam Privacy Conference this week and have made it available on SSRN. Here’s the abstract: Most Americans have not heard of ‘Do Not Track,’ a proposal to allow Internet users to exercise more control over online advertising. However, when probed, most prefer that Do…
Google Privacy Audit Leaves Lingering Questions
Mathew J. Schwartz: Has the Federal Trade Commission been sufficiently forthcoming about how Google has changed its privacy program following a 2010 settlement with the agency? Privacy rights group Electronic Privacy Information Center (EPIC) recently released the “Initial Assessment Report on Google’s Privacy Program,” which is an audit conducted by Pricewaterhouse Coopers (PwC), dated June…
Cyber Spying Justice: Unserved or Underserved?
Mathew J. Schwartz reports on the recent consent order between the FTC, DesignerWare, LLC and some of the companies that allegedly used PC Rental Agent software to spy on unknowing consumers. You can read his coverage on InformationWeek. Actually, I’m surprised that there haven’t been more potential class action lawsuits filed over this spyware. Given…