Oliver Luft reports: More than one in three consumers withhold entirely information that could be used to identify them while engaging with brands online, a new study has found. […] The number of consumers willing to provide name, address and email details has seen a substantial drop over the past six months, according to the…
Category: Business
Dutch parliament passes legislation on cookies opt-in
The lower house of the Dutch parliament has passed legislation requiring websites to get visitors permission before installing tracking cookies. The controversial legislation went through various versions before passing, from requiring permission for all cookies to mandating an opt-in only for third-party cookies that collect personal information or pass that information on to third parties….
FTC Approves Final Order Settling Charges that Chitika Deceptively Tracked Consumers’ Online Activities
Following a public comment period, the Federal Trade Commission finalized the order settling charges that online advertising company Chitika, Inc. tracked consumers’ online activities even after they chose to opt out of online tracking on the company’s website. The FTC alleged that, unbeknownst to consumers, the “opt out” lasted for only 10 days. The final…
The media loved the Lower Merion “webcamgate” case but ignores PC Rental Agent case?
I continue to be surprised at how little coverage I’m seeing in mainstream media about a case involving software that can and allegedly has take(n) remote screenshots of customers in their homes without their knowledge. I’ve posted a few blog entries on the potential class action lawsuit against Aaron’s Inc, Aspen Way Enterprises (a franchisee),…