Jonathan Bick and Elan Raffel write: Behavioral-based marketing targeting is a technique used by traditional and internet publishers and advertisers to increase the effectiveness of their campaigns. In the past, marketing firms conducted surveys of readers’ preferences and affiliations. Today, internet marketing firms collect data associated with individuals’ internet behavior. Said collection efforts have been…
Category: Business
Private actions challenging online data collection practices are increasing: Assessing the legal landscape
The article by Eric C. Bosset, Simon J. Frankel, Mali B. Friedman, Stephen P. Satterfield, “Private actions challenging online data collection practices are increasing: Assessing the legal landscape,” in the February 2011 volume of Intellectual Property & Technology Law Journal is available online. Here’s a snippet from the introduction: … The outcome of these suits may well…
Consumer lawsuits challenge online data brokers
Two lawsuits in federal court in California that challenge the way a popular online data-mining company does business could give consumers more privacy protection from firms that sell personal information on the Web. In the most recent complaint, filed last week in the Central District of California, plaintiff Thomas Robins alleged that Spokeo Inc. violated…
FTC Asks Court to Shut Down Text Messaging Spammer
The Federal Trade Commission asked a federal judge to shut down an operation that allegedly blasted consumers with millions of illegal spam text messages, including many messages that deceptively advertised a mortgage modification website called “Loanmod-gov.net.” The FTC is asking the court to freeze the defendant’s assets. According to the FTC complaint, the defendant behind…