Elaine Rigoli writes: Calvin Pappas is just 19-years-old but thinks online privacy is one of the hottest topics today. While Congress debates regulating the online advertising and tracking industry, the Computer Engineering student has created a site called SelectOut to teach consumers how companies really gather and use their online data. As companies are working…
Category: Business
Why Is Opting Out of Online Tracking My Problem?
Ernan Roman writes: Most Web users are surprised, and then alarmed, when they realize how closely marketers scrutinize their online activities. That alarm has triggered a new and powerful consumer privacy movement, one that has led to an impassioned national debate: Should marketers be able to track consumer’s online behavior without explicit permission from the…
Privacy Please: Q&A With FTC Chairman Jon Leibowitz
Federal Trade Commission Chairman Jon Leibowitz has been encouraging ISPs and advertisers to provide a flexible, consumer-friendly regime for protecting privacy online, and specifically allowing the broadband nation to better control how their information is tracked and used online. He is encouraged by their progress, but still says the industry needs to do more, and…
Privacy Please: Q&A With Annenberg School Professor Joseph Turow
Joseph Turow is a communications professor at the Annenberg School at the University of Pennsylvania, who has written about advertising and new media as well as testifying at congressional hearings on the subject. He talked about his concerns and why he thinks protecting privacy will save the golden egg-laying goose, not kill it with Multichannel…