Kashmir Hill writes: There are a number of companies that hope to make a business out of protecting consumers’ online reputations. It’s an uphill climb for these companies, I think. “Reputation” doesn’t tend to show its real value until it’s already been diminished. Nonetheless, these companies hope that, as more of our lives move online,…
Category: Business
Firefox Do-Not-Track Feature Seen as Toothless
Not everyone is dancing in the streets over Mozilla’s new Do Not Track feature. Mike Martin of TechNewsWorld reports from the you-can’t-please-everyone dept: Like the Incredibles, facing down a nefarious, subterranean villain called “the Underminer” at the end of their debut movie, Mozilla is facing down data miners by giving Firefox users a new, albeit…
Google jumps into ‘Do Not Track’ debate with Chrome add-on
Gregg Keizer reports: A day after Mozilla said it was exploring a “Do Not Track” feature for Firefox, Google today announced a Chrome add-on that lets users opt out of tracking cookies that monitor their movement and behavior online. One privacy expert called Google’s new extension a “marginal improvement,” but applauded the browser maker for…
Mozilla Leads the Way on Do Not Track
Rainey Reitman of EFF writes: Earlier today, Mozilla announced plans to incorporate a Do Not Track feature into their next browser release, Firefox 4.1. Google also announced a new privacy extension today, but we believe that Mozilla is now taking a clear lead and building a practical way forward for people who want privacy when they browse…