Jack Marshall reports: Despite the buzz around the advantages of behavioral targeting and retargeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S. In January, behavioral targeting network and technology provider Audience Science released a report, conducted by Forrester, suggesting 56 percent of U.S. online marketers…
Category: Business
Netflix cancels prize sequel
Neil Hunt, Chief Product Officer for Netflix, announced today that Netflix has canceled their Neflix Prize Sequel. The contest generated a number of privacy concerns and an FTC investigation. In an announcement on their web site, he writes: …. In the past few months, the Federal Trade Commission (FTC) asked us how a Netflix Prize…
Mobile that allows bosses to snoop on staff developed
Michael Fitzpatrick reports: Researchers have produced a mobile phone that could be a boon for prying bosses wanting to keep tabs on the movements of their staff. Japanese phone giant KDDI Corporation has developed technology that tracks even the tiniest movement of the user and beams the information back to HQ. It works by analysing…
Customer “Upskirted” at Store Loses Privacy Lawsuit
Matthew Heller writes: A customer at a T.J. Maxx store in upstate New York has lost her lawsuit against the retailer for allowing a man to take photos up her skirt by using her as “human bait” in a sting operation. Security workers did not warn customers that they were surreptitiously videotaping the man as…