Stephanie Rosenblum that as stores are using more video cameras, privacy advocates are getting more concerned: The curvy mannequin piqued the interest of a couple of lanky teenage boys. Little did they know that as they groped its tight maroon shirt in the clothing store that day, video cameras were rolling. At a mall, a…
Category: Business
MySpace Jumps Into Bulk User Data Sales
Marshall Kirkpatrick reports: MySpace has taken a bold step and allowed a large quantity of bulk user data to be put up for sale on startup data marketplace InfoChimps. Data offered includes user playlists, mood updates, mobile updates, photos, vents, reviews, blog posts, names and zipcodes. Friend lists are not included. Remember, Facebook and Twitter…
Nielsen and eXelate gang up on consumer privacy
Jodi Harris reports: EXelate Media, a start-up that collects and sells web data on consumers, is set to announce a partnership with Nielsen to merge data that may help provide advertisers with more detailed profiles of consumers. But some regulators are voicing concerns that linking web-surfing habits with personal data crosses a major privacy line,…
Limited Data and Privacy Concerns Restrain Behavioral in Europe
Jack Marshall reports: Despite the buzz around the advantages of behavioral targeting and retargeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S. In January, behavioral targeting network and technology provider Audience Science released a report, conducted by Forrester, suggesting 56 percent of U.S. online marketers…