Kim Hart reports on today’s joint hearing by the House Energy and Commerce Subcommittees on Commerce, Trade, and Commerce Protection and Communications, Technology, and the Internet on data collection online and offline: …. Jennifer Barrett, an executive with Acxiom, a marketing company, said the firm could collect 1,500 possible data points about individual consumers, such…
Category: Business
Protecting Offline Privacy
Emily Steel of the Wall Street Journal previews a House hearing on offline and online data collection and targeted advertising practices: …. In recent years, marketers have grown more adept at culling consumer data from an array of online and offline sources—including real-estate and motor-vehicle records, consumer surveys, credit-card data and logs of Web visitors’…
Southwestern Bell sued for alleged DMV data grab
Joe Harris reports: Southwestern Bell is the latest in a series of class-action defendants accused of using misrepresentations to get confidential data from a Department of Motor Vehicles database “for commercial purposes.” The complaint against SW Bell is the third that Kansas City attorney Mitchell Burgess has filed for clients. The first, against the Source…
EU: Commission forms industry body to solve behavioural advertising problems
Online retail is increasingly dependent on information on users’ browsing habits and demographic information gathered from them. Consumer Commissioner Meglena Kuneva has created a new industry body that she wants to address the privacy and consumer protection problems faced by the users of online retail services. […] She has created the Stakeholder Forum on Fair…