Hundreds of British internet users are preparing to sue the search giant Google for breaching their privacy. The plaintiffs argue that Google bypassed security settings on the Safari internet browser in order to track their online browsing and to target them with personalized advertisements. The group of claimants, known as Safari Users Against Google’s Secret…
Category: Business
Retailers Go High-Tech To Track Shoppers
CBS reports: Big Brother could be at your favorite store. As CBS 2′s Don Champion reported, a growing number of stores are using discrete and sophisticated technology — including mannequins with facial-recognition cameras hidden in their eyes — to track shopper demographics in an effort to boost sales. Retailers say the marketing data technology allows…
Facebook saves everything you type – even if you don’t publish it
Jennifer Golbeck writes: … We spend a lot of time thinking about what to post on Facebook. Should you argue that political point your high school friend made? Do your friends really want to see yet another photo of your cat (or baby)? Most of us have, at one time or another, started writing something and…
Tech firms locked in battle to protect consumer privacy, own profits
Marcy Gordon and Michael Liedtke of Associated Press report: … The industry’s profit machine has become tarnished by revelations that the National Security Agency trolls deep into the everyday lives of Web surfers. As a result, companies such as Apple, Facebook, Google, Microsoft and Yahoo are becoming more aggressive in their attempts to counter any perception…