Bloomberg reports:
Undeterred by a hack that exposed personal information on 9.4 million passengers, Cathay Pacific Airways is doubling down on mining customer data.
The airline is logging the travel habits of lucrative business-class flyers, such as when they want their seat laid flat, in a bid to tailor flights for them, chief executive officer Rupert Hogg said in an interview in Singapore on Monday (March 18). The Hong Kong flagship carrier plans to introduce a new product in its business-class cabin in the second half, he said, without offering details.
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