Emily Badger writes about the concept of an online Do Not Call List to block advertising. She quotes Chris Soghoian, who, as usual, nails it:
“The main issue with implementing such a mechanism — in addition to the technology issues — is this: If a consumer makes use of Do Not Track, whether it’s a list or something else, is that going to stop the consumer from being tracked?” asked Christopher Soghoian, a security and privacy researcher. “Or is it merely going to stop them from seeing ads based on the tracking that will continue to occur?”
Soghoian, who previously worked in the Federal Trade Commission’s Division of Privacy and Identity Protection, says a better option would be to embed Do Not Track into a browser header. But this would require browser vendors to help develop the technology that today opposes their own interests (most major browsers derive revenue from ad networks).
Read more on Miller-McCune.com