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Do Not Track arrives for mobile apps, courtesy of Apple and Google (really)

Posted on September 28, 2012July 2, 2025 by Dissent

Jim Brock writes:

Google’s ad network for mobile apps, Admob, released their new development tools for the latest Apple mobile operating system, iOS6. This is the kit that mobile application developers use to integrate AdMob advertising into their iPhone and iPad apps. In the new specification Google has adopted Apple’s new functionality for “Identifier for Advertising.” This is the tool that advertisers use to identify individual mobile devices in the course of serving and targeting ads.

Read more on PrivacyChoice.

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