Nicholas Shepherd and Dan Cooper of Covington and Burling write:
On March 21, 2022, the European Data Protection Board (“EDPB”) published its draft Guidelines 3/2022 on Dark patterns in social media platform interfaces (hereafter “Guidelines”, available here), following the EDPB’s plenary session held on March 14, 2022. The stated objective of the Guidelines is to provide practical guidance to both designers and users of social media platforms about how to identify and avoid so-called “dark patterns” in social media interfaces that would violate requirements set out in the EU’s General Data Protection Regulation (“GDPR”). In this sense, the Guidelines serve both to instruct organizations on how to design of their platforms and user interfaces in a GDPR-compliant manner, as well as to educate users on how certain practices they are subject to could run contrary to the GDPR (which could, as a result, lead to an increase in GDPR complaints arising from such practices). The Guidelines are currently subject to a 6-week period of public consultation, and interested parties are invited to submit feedback directly to the EDPB here (see “provide your feedback” button).
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