A German educational foundation for reading faced criticism on Thursday for allowing food company Nestlé to collect information on children via an online learning game. But the group claims it was unaware of the practice.
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The game directs young players on a treasure hunt through ancient pyramids as they solve riddles about good nutrition. While the school version of the program does not ask for children’s personal data, when children go home and play on their family PCs, the online version does.
Now parents have become concerned that when their children play the game at nutrikid.de, the company requires them to provide personal information – name, email address, gender, birth date, and a nickname. Meanwhile the Nestlé logo crops up throughout the game.
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