Ravie Lakshmanan reports:
The Nest smart home ecosystem as we know it is dead.
At its annual Google I/O developers conference last week, the search giant announced a broader restructuring of its smart home lineup that was long coming. Gone is the Google Home brand, as is the standalone Nest, which it acquired in 2014. In its place is the new Google Nest.
[…]
But in a surprise development, Google has also announced that it will be entirely doing away with Nest accounts for new users, in addition to urging existing users to migrate to a unified Google account for a better “seamless” experience.
Read more on TNW.
So “seamless” means, “let us integrate information on you more easily, mostly for our potential advertising benefit?”