Gregg Keizer reports:
A day after Mozilla said it was exploring a “Do Not Track” feature for Firefox, Google today announced a Chrome add-on that lets users opt out of tracking cookies that monitor their movement and behavior online.
One privacy expert called Google’s new extension a “marginal improvement,” but applauded the browser maker for jumping into the privacy discussion.
Chrome’s “Keep My Opt-Outs” add-on leverages the self-regulation efforts by the online advertising industry to let users permanently opt out of ad tracking from the companies that participate in various programs, including the Network Advertising Initiative, said Google in a blog post Monday morning.
Read more on Computerworld.