The Canadian House of Commons in April introduced a bill to create the Electronic Commerce Protection Act (ECPA) (ECPA)—Canada’s version of the U.S. CAN-SPAM legislation, with some significant differences. The bill seeks not only to cut down on spam but also addresses phishing, spyware and unsolicited text messages. It also lays out penalties for spamming, allowing businesses and consumers to take civil action of up to $1 million (Canadian) against individuals and $10 million against companies or groups that violate ECPA.
But what exactly does this mean for marketers that send e-mail to Canada? Matthew Vernhout, director of delivery and ISP relations at e-mail marketing company ThinData Inc., explained the most significant highlights of the bill.
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