Brad Geddes writes:
Every website that uses Google AdWords, Analytics or AdSense, and does not have a privacy policy, violates three of Google’s terms of service agreements.
To get a sense of how big a problem this is, I took a look at a couple hundred sites this week and found some startling statistics:
- More than 90% were breaking at least one of Google’s policies
- More than 65% were breaking at least two of Google’s policies
- More than 40% were breaking at least three of Google’s policies
Read more on Search Engine Land.