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How Much Is My Private Data Worth? (Google Just Offered Me $$)

Posted on November 29, 2013July 1, 2025 by Dissent

Joe Cadillic sent me a link to an article on Testosterone Pit that begins:

The first thing I noticed after I’d removed the glossy brochure and a letter from the 8.5 x 11 envelope was the crisp $5 bill attached to the letter. I’m a sucker for free money. After peeling it off and securing it in my pocket, I started reading. It was addressed to “Dear current resident of …,” followed by my address. The five bucks was “our way of thanking you for considering participation,” the letter said. Participation in what?

“An exciting and very important new research study conducted for Google by GfK,” it said. It sounded harmless. The proposition? My involvement in “Screenwise” would help Google understand how I “use different types of media” and improve its “products and services.” In return, I’d get some money. How much wasn’t exactly clear up front due to the different steps and conditions. So, sucker for free money, I read on.

I would also get a “free top-of-the-line wireless Cisco router,” it said. Ha, I already have one of those, but this router would be special. It would collect all data flowing through it and send it to Google and GfK. A spy router!

Read more about it on Testosterone Pit while I go mutter to myself. I doubt any of my readers would sign up for the offer they describe, but it’s hard to believe it’s even for real….

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