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Insurers Test Data Profiles to Identify Risky Clients

Posted on November 19, 2010July 3, 2025 by Dissent

Leslie Scism and Mark Maremont report:

Life insurers are testing an intensely personal new use for the vast dossiers of data being amassed about Americans: predicting people’s longevity.

Insurers have long used blood and urine tests to assess people’s health—a costly process. Today, however, data-gathering companies have such extensive files on most U.S. consumers—online shopping details, catalog purchases, magazine subscriptions, leisure activities and information from social-networking sites—that some insurers are exploring whether data can reveal nearly as much about a person as a lab analysis of their bodily fluids.

Read more in the Wall Street Journal

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