Julia Angwin and Jennifer Valentino-Devries report:
David Norris wants to collect the digital equivalent of fingerprints from every computer, cellphone and TV set-top box in the world.
Companies are developing digital fingerprint technology to identify how we use our computers, mobile devices and TV set-top boxes. WSJ’s Simon Constable talks to Senior Technology Editor Julia Angwin about the next generation of tracking tools.
He’s off to a good start. So far, Mr. Norris’s start-up company, BlueCava Inc., has identified 200 million devices. By the end of next year, BlueCava says it expects to have cataloged one billion of the world’s estimated 10 billion devices.
Read more in the Wall Street Journal.