Chris Burt reports:
Many vendors of biometrics-based solutions have not anticipated legal and compliance challenges posed by their products, or expressly deny responsibility for those challenges, leading to increased legal action, according to the National Law Review. The article “Buyer Beware: Facial Recognition and the Current Legal Landscape” urges U.S. retailers to be prepared for consumer privacy laws to evolve as they consider implementing such technologies.
The article was authored by partners of law firm Morgan, Lewis & Bockius LLP, and compares the current context for biometrics with that of the earliest text messaging marketing programs.
Read more on Biometric Update.