Ken Boehm reports that the: NLPC [National Legal and Policy Center] has uncovered a plan by the White House New Media operation to hire a technology vendor to conduct a massive, secret effort to harvest personal information on millions of Americans from social networking websites. The information to be captured includes comments, tag lines, emails,…
Tag: data-mining
Ads get much more personal
For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers….