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Tag: Datran Media

Ads get much more personal

Posted on July 31, 2009 by pogowasright.org

For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers….

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