David Canton writes: The U.S. Federal Trade Commission recently proposed new guidelines pertaining to transparency in blogging. Under the guidelines, bloggers who make an endorsement would have to disclose any material connections they share with the seller of the product or service. This would mean that any freebie a blogger receives would have to be…
Tag: endorsements
FTC final guides on endorsements affect bloggers, celebrities
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements…