The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements…
Tag: Federal Trade Commission
ABA files suit over FTC Red Flags Rule
The American Bar Association filed suit today in the U.S. District Court for the District of Columbia against the Federal Trade Commission, seeking an injunction to block the application of the so-called Red Flags Rule to practicing lawyers. As the BLT previously reported, the bar association has been lobbying for months to exempt lawyers from…
Regulators rethink approach to online privacy
Regulators are rethinking their approach to online privacy and security, asking academics, public interest groups and industry to suggest ways to overhaul rules to better protect consumers. As part of the review, David Vladeck, the Federal Trade Commission’s new head of consumer protection, is considering whether to throw out current privacy protections that revolve around…
FTC extends Red Flags Rule enforcement to November
The Federal Trade Commission (the “FTC” or “Commission”) is extending further its deferral of enforcement of the Identity Theft Red Flags Rule to November 1, 2009.1 This rule was promulgated pursuant to § 114 of the Fair and Accurate Credit Transactions Act (“FACTA”). Congress directed the Commission and other agencies to develop regulations requiring “creditors”2…