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Tag: Lorrie Faith Cranor

Study: Consumers Equate BT With ‘Privacy Harm’

Posted on November 18, 2009 by pogowasright.org

Wendy Davis reports: …. When privacy advocates complain about behavioral targeting techniques, industry executives tend to respond by condemning the critics as ivory-tower elitists. But new research is increasingly casting doubt on the idea that the average consumer doesn’t care about behavioral targeting. In September, a telephone survey of 1,000 people revealed that two out…

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