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Tag: Omo

Omo follows customers home with GPS-enabled products

Posted on July 30, 2010 by pogowasright.org

Meghan Keane reports: Privacy advocates may not be happy with brands tracking consumers online, but a Brazilian detergent brand is set to begin tracking customers in the real world. Starting next week, Omo is embedding 50 detergent boxes with GPS devices as part of a new video camera giveaway. The campaign is sure to get…

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