Wendy Davis reports: …. When privacy advocates complain about behavioral targeting techniques, industry executives tend to respond by condemning the critics as ivory-tower elitists. But new research is increasingly casting doubt on the idea that the average consumer doesn’t care about behavioral targeting. In September, a telephone survey of 1,000 people revealed that two out…
Tag: online advertising
Web Privacy Bill Could Come by November
Kate Kaye reports: Privacy legislation affecting the online advertising industry could be submitted by November. According to statements made recently by Rep. Rick Boucher, who heads up the House Subcommittee on Communications, Technology and the Internet, a bill with bipartisan support could be introduced before Congress adjourns for its winter holiday break. “We are making…
Can privacy and consumer protection coexist online?
Legislation that would create privacy regulations for online advertising could cause consumers to get fewer free services and isn’t necessary because privacy advocates have shown no harm from data collection, the co-author of a study on online advertising said. Online services have been tracking consumer behavior for a decade without creating problems for consumers, said…
Phorm shares fall as BT opts out
Shares in the online ad firm Phorm have fallen by a third after BT said it had no immediate plans to use the service that tracks online behaviour. Phorm serves up adverts related to a user’s web browsing history, which it monitors by taking a copy of the places they go and search terms they…