There has been relatively little reaction from the privacy community since a consortium of major players in online behavioral advertising led by the Interactive Advertising Bureau (IAB) issued a proposal for self-regulation last week. But Ryan Calo of the Stanford Law School Center for Internet and Society has turned his lawyerly eye to the proposal…
Tag: online behavioral advertising
Online behavioral advertising principles
A group of the nation’s largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information. This unprecedented collaboration represents the entire marketing-media industry…