Gene Stonebarger writes: The California Legislature long ago recognized the dangers associated with collecting and maintaining consumers’ personal identification information, finding that the practice put the physical safety of consumers at risk and jeopardized consumers’ financial security due to identify theft and credit card fraud. In response, the Legislature enacted an amendment to the Song…
Tag: Pineda v. Williams-Sonoma
California Court Rejects Class Action Based on Data Collection for PII Aggregation Purposes
Tanya Forsheit has an analysis and commentary on an appellate decision that may be of interest to consumers who resent merchants from requesting their zip codes: On Friday, the California Court of Appeal, Fourth Appellate District, certified for publication its October 8 opinion in Pineda v. Williams-Sonoma, the most recent in a string of decisions…