The Federal Trade Commission has approved a final consent order in the matter of Sears Holdings Management Corporation, following a public comment period, and authorized the staff to provide responses to the commenters of record. According to the FTC’s administrative complaint, Sears represented to consumers that software it was placing on their computers would track…
Tag: tracking
Lawmakers consider clampdown on the way Internet marketers collect personal data to target ads
Joelle Tessler of Associated Press reports on how Rep. Rick Boucher (D-Va) is drafting a bill to impose restrictions on how web sites collect and use information for advertising services. Although the industry had proposed its own self-regulatory principles in July, a coalition of privacy groups submitted other recommendations to Congress that impose additional restrictions….
U.S. web-tracking plan stirs privacy fears
The Obama administration is proposing to scale back a long-standing ban on tracking how people use government Internet sites with “cookies” and other technologies, raising alarms among privacy groups. A two-week public comment period ended Monday on a proposal by the White House Office of Management and Budget to end a ban on federal Internet…
Ads get much more personal
For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers….