Michael Grothaus writes:
This story is part of The Privacy Divide, a series that explores the fault lines and disparities–economic, cultural, philosophical–that have developed around digital privacy and its impact on society.
Increasingly, the most important issue for everyday internet users is privacy—and rightly so. In today’s connected world, we’re being tracked and surveilled more than ever by everyone from search giants and social media companies to ISPs and advertising firms. These organizations don’t just record what we click on or share, but analyze our online activity to compile complex demographic and psychographic profiles about us—so they can manipulate us into doing their bidding, whether that’s clicking on ads they serve us based on the data they hold about us or getting us to interact with their sites more and share even more information about ourselves.
Read more on Fast Company.