Brett Schlossberg of King & Spalding writes:
On February 23, 2018, Elizabeth Denham, the Information Commissioner for the United Kingdom (“U.K.”), gave a speech at the Direct Marketing Association’s (“DMA”) Data Protection 2018 event outlining her plans for enforcing a number of upcoming changes to the privacy regime in the European Union (“EU”). While stressing that her office wouldn’t hesitate to take “tough action” to protect consumers from businesses that fail to meet or ignore their legal obligations, Denham nonetheless outlined a pragmatic approach focusing on “[e]ducation, engagement, [and] encouragement” before resorting to enforcement.
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