Lisa Vaas reports:
Uber has joined the rank of Big Data sellers, up there with Facebook, Google and Visa.
The product: data about customers’ movements, where they shop, where they work, where they go and much more.
This is how it started: about a month ago, Uber users who are also “preferred guests” of Starwood Hotels & Resorts were given the chance to earn “Starpoints” whenever they climb into an Uber ride.
Redeemable for free stays! Upgrades! Air miles! Gift cards! VIP access to exclusive music, sports and culture events!
All they have to do: link their Uber and Starwood accounts and thereby agree to sign away every scrap of (incredibly) personal (and quite valuable) data that Uber has on them.
Read more on Naked Security.