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UK: ICO issues record fine for breach of marketing rules

Posted on September 30, 2015June 26, 2025 by Dissent

Out-Law.com reports:

The watchdog fined Home Energy & Lifestyle Management Ltd (HELM) £200,000 after finding it had “recklessly” breached the UK’s Privacy and Electronic Communications Regulations (PECR).

“An ICO investigation discovered that HELM made over six million calls as part of a massive automated call marketing campaign offering ‘free’ solar panels,” the ICO said in a statement. “An organisation should have people’s permission, which specifically names the company concerned, in order to make automated calls, but the ICO found this wasn’t the case, with the company admitting it didn’t even know what the rules were.”

Read more on Out-Law.com.

Related: ICO’s press release and monetary penalty notice.

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Category: BreachesBusinessNon-U.S.

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